The head of Abercrombie and Fitch announced that due to lagging sales, they are changing direction with the brand:
He and his team described plans to appeal to a new generation of teens by toning down the stores' nightclub vibe, minimizing the chain's signature logos and enlisting so-called Instagram kids in marketing.Who do I need to contact to tell them to keep the "hard abs" and the flip flops? Please don't stop the guys from wearing their flip flops! Who is with me? LOL!
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